Complex Matters was commisioned by Global Print Design Ltd. to help them design a groundbreaking sushi cone holder. The design of the cone holder was unlike any other and provided Complex Matters with an interesting challenge. The cone holder not only had to be lightweight, durable and able to support the weight of the sushi cones, but needed to maintain the original design. Complex Matters were able to run the design through their software and create a design that deviated as little as possible from the original design while satisfying the physical requirements of the product.